quotations about advertising
Early to bed, early to rise, work like hell, and advertise.
TED TURNER
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Call Me Ted
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Over the last 12 months, brands have really begun to clock onto two factors which could help significantly improve their advertising on mobile devices -- the value of data, and video. In contrast with traditional desktop advertising, many have realised the value of attribution in their mobile advertising, tracking unique users as they browse the web and attempting to correlate their activity with the adverts they see. That said, it means everyone is now claiming to possess "magical" data and algorithms which can help brands concentrate their activity on their target audience. If that's the case, then what are they targeting them with?
WILL PROOPS
"Why Mobile Video is the Best Route to Improved Brand Engagement", Performance In, March 4, 2016
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Judicious advertising is the corner stone of success.
BYRON W. ORR
The Clothier and Furnisher, Jan. 1890
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Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.
BRUCE BARTON
attributed, Advertising in America
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Advertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in its spray.
BOB GARFIELD
attributed, Deadly Persuasion
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Advertising is no longer preoccupied with the staging of the commodity. Instead advertising is the prefiguration of the commodity's empty form.
PAMELA ODIH
Advertising and Cultural Politics in Global Times
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Society drives people crazy with lust and calls it advertising.
JOHN LAHR
The Guardian, Aug. 1989
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Advertising is an impersonal projection of the personal salesman.
H. S. SNYDER
Graphite, May, 1910
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Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
STEPHEN LEACOCK
The Perfect Salesman
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Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.
FRANK FARRINGTON
The Spatula, May, 1909
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The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.
JEAN KILBOURNE
Can't Buy My Love
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I had never thought of advertising as a life work, though I had on the side, written some very successful copy.
BRUCE FAIRCHILD BARTON
attributed, The Mirror Makers: A History of American Advertising and Its Creators
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Many nations of consumers talk and live like ads. Advertising is not just a mirror but also a perceptioncreator. It makes and moulds generations of attitudes.
HARISH BIJOOR
"In Indian advertising, diversity is reduced to cultural stereotypes", Economic Times, February 17, 2016
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Advertising is salesmanship-in-print.
CLAUDE C. HOPKINS
My Life in Advertising
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Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
BRUCE FAIRCHILD BARTON
The Man Nobody Knows
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There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
CARL SAGAN
Contact
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Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions. Advertising is the Archimedean lever that is moving the world. If things were done in another and elder age that advertising is doing now, a whole mythology would gather about it, and we should witness the birth of a young God--powerful, restless, indomitable and wise, dominating. He would flash in the sylvan glades of the want advertisements and disport himself in the sunny whiteness of the department stores' wide spaces. But what a god he would be! How beneficent, how omnipresent, how powerful!
WILLIAM ALLEN WHITE
attributed, New York Magazine, Jun. 10, 1968
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Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.
MARSHALL MCLUHAN
Understanding Media
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Advertising is an addiction: Once you're hooked, it's very difficult to stop. You become accustomed to putting a fixed advertising cost into your budget, and you are afraid to stop because of a baseless fear that, if you do, your flow of new customers will dry up and your previous investments in advertising will have been wasted.
MICHAEL PHILLIPS & SALLI RASBERRY
Marketing Without Advertising
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The consumer isn't a moron. She is your wife.
DAVID OGILVY
Confessions of an Advertising Man
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